Organic Instagram growth strategies to build your brand (2023)

In Instagram's nearly decade-long existence, it continues to adapt its algorithm and introduce new features, which means businesses have to keep up to maintain steady account growth.

So how do you adapt? By trying out and incorporating new growth strategies. Services that promote growth through purchased likes and followers violate Instagram's service policies. These fake engagements and growth rates will only harm your account in the long term and can even lead to your account being banned.

That's why brands need a strategy for authentic, organic Instagram growth.

What defines Instagram growth?It starts with the number of followers you have and gain. But toGet those new followers, you also need to improve your account engagement and brand exposure, and create compelling content. Why else would anyone else follow you?

If your growth is stagnant or you want to add some momentum to your strategies, we encourage you to try these tips.

Discover who your followers are with Sprout Analytics

As you work to grow your follower count, Sprout Social's reports can give you insight into your existing audience on Instagram.

(Video) Organic Instagram Growth Strategies to Build Your Brand

Learn more about breaking down your fans by age, gender, and location to ensure your content is performing as intended.

Discover your own IG demographic today with aSprout free trial.

1. Consistency is key

Let's make sure you get the basics down first. To build an Instagram account, you can't put all your eggs in the proverbial basket and rely on a post going viral. Most posts don't go viral, which means you need to find a better way to get your posts in front of your target audience.

Take a look at your posting schedule, posting frequency, and content quality. What are you doing well and where can you improve?

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In our annual research on thebest times to post on instagram, we found that around mid-morning (Central Time) was a peak time in all industries. If you've never researched your top posting times, these time periods are a good place to start.

To get more in-depth, check out our best-of-time articles for a multi-industry breakdown, or refine your niche even further with a data-driven approach. Sprout SocialViralPost publishing featuretakes the leg work out of your research and algorithmically suggests peak times when you'll have the highest engagement based on previous analysis. This can be a huge time saver if you want to post frequently and consistently to grow your Instagram organically.

Regular posting gives your followers an expectation to look forward to the next post. Larger brands will post multiple times a day, while small businesses may only post a few times a week. Whatever you commit to, just make sure it's a consistent schedule to set your audience's expectations.

(Video) ORGANIC Instagram Growth Strategy for BRAND and BUSINESS Accounts

And finally, the consistency of content quality is very important. There's a lot more noise in Instagram feeds these days and you need to stand out. Below-average or stock photos don't help grow Instagram followers as much as those who create their own interesting content.

2. Invest in content production and content diversity

Engagement is no longer limited to in-feed posts. Instagram now includes metrics for new content types like story replies,Views from IGTVEpisodes and Story Mentions. With an ever-growing variety of content types likeInstagram roles, there are more ways to boost your engagement rates and consequently your Instagram organic growth.

If you've only created In-Feed posts or tried Stories sporadically, we recommend committing to a few Stories a week to establish consistency and plan content for them. With a multitude ofWays to use storiesAs a method to gain Instagram followers, it's an opportunity to see what's resonating with your audience.
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A good example of content diversity is Magnolia Bakery's new AR filter, which adds cupcakes to the camera or replaces eyes with cupcakes for a selfie. The cupcakes are a classic representation of the brand and people tag Magnolia Bakery when they use them. In turn, Magnolia can repost these user-tagged stories to her own stories.

It cannot be overstated that quality content and consistent posting are important for account growth. Spend time learninghow to take better photos and videosor hire a content agency or freelance photographer/videographer to help with this huge but important task.

3. Run promotions and contests

Audiences love freebies, discounts, and freebies, and that's not likely to change no matter what new developments pop up on social media. But what marketers post isn't always what consumers want. This discrepancy means that advertisers are missing out on opportunities when creating social content.
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Im, found that 72% of consumers want brands to post discounts or sales on social media. Conversely, only 18% of marketers think discounts are needed on social media. This mismatch in expectations means there is room for growth to give customers what they want.

To grow your following and increase your brand presence on Instagram,conduct competitionsand promotions. Make one of the giveaway requirements a follow for your band and any other brands you work with, and tag friends for more exposure. If you're consistent with your freebies, e.g. B. monthly or quarterly, your followers are more likely to stick around and look forward to the next one.

4. Promote cross-platform

Don't just isolate yourself on Instagram.

(Video) How to grow Organic Instagram growth strategies to build your brand

How often do you talk about your Instagram account on your other social media platforms?

Lots of people havemultiple social accounts, and different platforms all have unique strengths, allowing you to reach different audiences by making your Instagram presence stand out in different places.

Direct followers to your Instagram profile on other social channels to receive exclusive offers or content. You can also use another visual platform like PinterestExpand the reach of Instagram contentwhich might otherwise have a short lifespan on the platform's highly active feed.

Besides social media, there are other ways for your brand to grow Instagram followers organically. Adding prominent social media buttons in your email newsletter, website footer, and large digital ads are good examples of cross-platform advertising.

Offline, you can add your Instagram account to in-store signage and promotions. Short promotions like “Instagram followers get 5% off!” and acustom QR codecould also prompt existing customers to follow you directly.

5. Share the wealth with influencers

While the influencer market has certainly grown in recent years, there are still opportunities for social budgets of all sizes to incorporate oneInfluencer Strategy.

Micro-influencers are those who have smaller followers but often more engaged audiences. These influencers have highly specialized niches and are often willing to partner with brands that align with their values.

(Video) 10 Minute Growth Hacks To Get 10k Followers FAST

Working with influencers, especially micro and nano influencers, creates trust in your company. When they talk and post about your brand with their followers, your Instagram account grows organically with them.

6. Increase engagement time

One of the best proven ways to grow your Instagram organically is to actively engage with your account.

That means taking the time to leave comments on followers' posts, answer questions, and repost user-generated content.

Creating conversations and small chat groups to connect followers is part of building your Instagram community. If you're able to offer your followers a deeper connection beyond contests and company announcements, then you're more likely to gain a loyal following that stretches beyond social media.
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Why should you prioritize engagement and good content? A recentlysprout studyfound that customers who feel connected to the brand are 68% more likely to recommend it to a friend and 76% more likely to buy than from a competitor.
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To put this into action there are several approaches you can try including liking orResponding to all types of customer commentsand showcase your brand's personality and voice through yoursContent Strategy.

Increasing your engagement and engaging with customers repeatedly is a long-term strategy that will help grow your account over time. But the relationships that are formed are more memorable and stronger than one-off interactions.

Wrap it all up with Instagram growth analytics

There are many methods to grow your Instagram followers organically and steadily.

Using these Instagram growth strategies — like creating a wide range of content and building customer relationships — can yield reliable results that can help you resist algorithm changes much better than accounts that rely on spam tactics.

(Video) The FASTEST Way To Grow Your Instagram in 2023

If you use these strategies, review yoursInstagram-Analyseto see your account grow. If there are big spikes on specific days, you can see what type of content was posted and how people are engaging with it. This allows you to reflect on which tactics have worked best and further refine your strategy for the future.

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When you're ready to dig deeper into your analytics and discover which Instagram growth strategies are working for you, sign up for afree trial of Sprout Social.


How can I grow my brand organically on Instagram? ›

3. 6 tips on how to produce Instagram organic growth
  1. Content. Develop quality content. ...
  2. Branding and values. ...
  3. Consistency. ...
  4. Market research. ...
  5. Engaging followers. ...
  6. Networking.
Oct 4, 2022

How can I improve my Instagram growth strategy? ›

12 Instagram Growth Strategies
  1. Day 1: Make Your Profile Searchable. ...
  2. Day 2: Connect with Other Niche Accounts. ...
  3. Day 3: Commit to Posting Daily. ...
  4. Day 4: Always Ask A Question. ...
  5. Day 5: Use Hashtags. ...
  6. Day 6: Put Yourself Out There. ...
  7. Day 7: Geo-Tags and Event Check Ins. ...
  8. Day 8: Push to Another Social Feed.

What are organic growth strategies? ›

In an organic growth strategy, a business utilizes all of its resources – without the need to borrow – to expand its operations and grow the company. Organic growth is typically marked by an increase in output, greater efficiency and speed with production, higher revenue, and improved cash flow.

Does Instagram work for organic growth? ›

Organic growth on Instagram can be a great way to build your following, but there are some risks associated with it that businesses should be aware of. One of the biggest risks is that you may not be reaching your target audience if you don't know how to identify them correctly.

How do you promote a brand organically? ›

Photos courtesy of the individual members.
  1. Offer Value.
  2. Leverage LinkedIn.
  3. Craft Original Content.
  4. Use Word-Of-Mouth Endorsements.
  5. Focus On Value-Driven Marketing.
  6. Invest In Your Brand.
  7. Combine Business And Personal Accounts.
  8. Go Where Your Audience Is.
Nov 25, 2020

What is the best strategy for Instagram? ›

Instagram marketing strategies include:
  • Organic content: Photo, video, or carousel posts, Reels, Stories.
  • Paid content: Instagram ads, including Stories ads, Shopping ads, and more.
  • Influencer marketing.
  • Shopping tools: Shop tab, Product tags and catalog, Live shopping, Instagram Checkout, Shopping ads.
Aug 18, 2022

What is an example of organic growth? ›

Some of the most successful organic growth business examples include: Amazon is a company that has focused on product development and market expansion. They have developed a number of new products and services, such as Amazon Prime, that have helped to attract new customers and generate more global sales.

What are the 4 growth strategies? ›

The four growth strategies

These are Product, Placement, Promotion and Price. Where the Four Ps focus on audiences, channels & pricing, the Ansoff Matrix is more effective for a broader view of markets and uses the older Four P framework within each of the 4 Ansoff quadrants.

What is organic Instagram marketing? ›

Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) that all users, including businesses and brands, share with each other on their feeds.

What is a good organic growth rate on Instagram? ›

This depends entirely on your following current number, but generally, a normal growth rate is anywhere between 2%-6% for accounts that are consistently posting and engaging with users.

How does Instagram organic reach work? ›

Organic Reach Rate (ORR) is the percentage of your followers who see your posts WITHOUT spending money on ads. If you promote (boost) published posts with paid spend, you will see both organic reach and paid reach. But ORR relates only to organic reach.

What are the 3 elements of organic growth? ›

Strategies for organic growth include optimization of processes, reallocation of resources, and new product offerings.

What is organic brand building? ›

Organic growth is the process of expanding a business through internal strategic efforts, resources, capabilities, expertise, marketing, content and especially through the creation of genuine relationships. The decision to build your brand organically is not easy in today's overly competitive environment.

What is good organic growth for a business? ›

Organic growth is created by adding new clients or more business from existing clients. It's essentially expanding your business from within using the resources you have, including skills, knowledge, experience, relationships and other tools.

How do you build brand growth? ›

Following are the six most cost-effective ways to increase brand awareness without blowing your budget.
  1. Get to know your target personas. ...
  2. Develop your unique brand voice. ...
  3. Build a consistent social media presence. ...
  4. Start a blog — And keep it updated. ...
  5. Devote yourself to customer service.

How do you increase brand growth? ›

9 ways to improve brand awareness
  1. Build a recognizable brand.
  2. Tell a brand story.
  3. Create value beyond your product.
  4. Create shareable content.
  5. Contribute to your community.
  6. Offer a freebie.
  7. Run social media contests.
  8. Work with the social algorithms.
Aug 11, 2022

How do you grow a successful brand? ›

Top five tips for creating a successful brand
  1. Do your research. The most important work for successful branding is research. ...
  2. Connect with the Consumer. Your product needs to add value to your customers' lives. ...
  3. Be Consistent. ...
  4. Create Brand Awareness. ...
  5. Budget Isn't Restrictive.

How do you attract customers on Instagram? ›

Here's how to do it:
  1. Optimize your Instagram bio.
  2. Create tailored Instagram highlights.
  3. Tag your location.
  4. Engage with people who have tagged your location.
  5. Work with local influencers.
  6. Partner with other local businesses.
  7. Run a collection-only giveaway.
  8. Use with local hashtags.
Jul 15, 2022

Why is Instagram a good marketing strategy? ›

Instagram helps businesses effectively engage with customers. Engaging your audience on social media is a business's primary social media marketing goal, and Instagram is an excellent engagement platform. With Instagram, you can engage customers daily by having them share feedback and opinions.

What is realistic Instagram growth? ›

Instagram's average Fan Growth Rates range between 1.5 to 2.5 percent per month. Facebook average ranges from . 64 to 2.2 percent each month. Twitter's range constantly fluctuates, but currently, some of the fastest growing accounts are averaging Fan Growth Rates of four percent per month.

Why is Instagram growth important? ›

Instagram has proved to be a one-stop platform for building a successful brand online. With a strong Instagram presence, it becomes easy to successfully sell products or market your services online to thousands and even millions of customers.

What platforms are best for organic growth? ›

Organic engagement

Not only does Instagram have the highest organic reach of all social media platforms (9.4%)… …but it also has the highest organic engagement rate, at 1.16% compared to 0.27% on Facebook and 0.07% on Twitter.

How do you target your audience organically? ›

How to Organically Find, Engage and Grow Your Audience on Social...
  1. Get to know your audience. ...
  2. Work with influencers. ...
  3. Stalk your competitors. ...
  4. Identify the best times to post. ...
  5. Use hashtags effectively. ...
  6. Create questions and polls. ...
  7. Create contests and incentives. ...
  8. PR.

What is organic social media examples? ›

Organic social media

Using free tools provided by each social network to build a social community and interact with it, sharing posts and responding to customer comments. For example, using Hootsuite or Buffer to schedule and publish tweets on Twitter is organic.

What are four ways you can increase organic growth? ›

10 Ways to Organically Drive Business Growth
  • Sell More to Your Best Customers. ...
  • Make the Most of New Customer Relationships. ...
  • Focus on Your Sales Team. ...
  • Optimize an Upcoming Launch. ...
  • Raise Prices Strategically. ...
  • Implement a Measurable Media Strategy. ...
  • Consider Organizational Change. ...
  • Refresh Best-Selling Products.

What are three examples of organic? ›

Examples of organic compounds are carbohydrates, fats (lipids), proteins, and nucleic acids, which are the basis for the molecules of life.

What are organic growth factors? ›

Growth factors. Growth factors are organic compounds such as amino acids , purines , pyrimidines , and vitamins that a cell must have for growth but cannot synthesize itself. Organisms having complex nutritional requirements and needing many growth factors are said to be fastidious .

What is organic growth in digital marketing? ›

Organic marketing is a digital marketing strategy that helps you naturally generate traffic to your website rather than use paid marketing approaches. It aims to raise brand awareness, bring traffic to landing pages and sites, build relationships, and generate new leads through informative and valuable content.

What is the difference between strategic growth and organic growth? ›

The difference is one between unfocused and focused growth at different stages of a firm's development. Organic growth can occur without strategic or long-term planning. Strategic growth makes no sense, however, without organic growth.

What is organic give example? ›

An organic compound is a member of a class of chemicals containing carbon atoms bound to one another and other atoms by covalent bonds and found in the cells of living organisms. Hydrogen, oxygen and nitrogen are typical elements which, in addition to carbon, make up organic compounds.

What are the five 5 stages of growth? ›

Using these ideas, Rostow penned his classic Stages of Economic Growth in 1960, which presented five steps through which all countries must pass to become developed: 1) traditional society, 2) preconditions to take-off, 3) take-off, 4) drive to maturity and 5) age of high mass consumption.

What are the two basic growth strategies? ›

Growth strategies fall into two main categories: concentration strategies and diversification strategies.

What is a good organic growth rate? ›

So, what constitutes a strong organic growth rate? Many entrepreneurs aim to grow their organizations by 10% each year. However, according to the Rule of 72, at that rate, your business will take 7.2 years to double in size. When I come into a company, my goal is always to achieve and maintain 30% growth.

What's the average organic reach for brands on Instagram? ›

The average organic reach on Instagram is 20%, with an average post receiving over 250 user interactions.

What is Instagram organic format? ›

In its simplest form, organic Instagram marketing involves: Posting images, video and graphics to the platform with captions. Responding to customer enquiries via comments and direct messages.

What does organic Instagram followers mean? ›

Organic followers are real people who have found your Instagram channel through search engines, feeds, and shares. They are likely interested in the type of content that you publish on your channel.

How do you get 1000 followers on Instagram organically? ›

Engage with users through follows, likes, and comments. Cross-promote with influencers and brands with similar audiences. Run Instagram contests to encourage engagement. Explore Instagram Stories' interactive features.

How do you get 10k followers on Instagram organically? ›

How to Get 10k Followers on Instagram
  1. Stick to your niche.
  2. Improve your engagement rate.
  3. Create share-worthy content.
  4. Use hashtags the right way.
  5. Boost your best posts.
  6. Monitor your Insights to see what's working.
  7. Get into Reels.
  8. Follow and engage with other creators.

How do you grow a small brand on Instagram? ›

Read on for tips to maximize small business accounts on Instagram.
  1. Basics: Set up your profile. ...
  2. Optimize your link in bio. ...
  3. Geotag your posts. ...
  4. Use the save post feature. ...
  5. Use Highlights to showcase what your business is all about. ...
  6. Create guides. ...
  7. Pay attention to captions. ...
  8. Use Instagram Live constantly.
Aug 25, 2021

Who has no 1 followers on Instagram? ›

Cristiano Ronaldo

Ronaldo has been topping the charts of the person with the highest number of followers on Instagram in the world ever since!

How fast can you grow on Instagram? ›

Keep in mind that real, meaningful Instagram growth doesn't happen overnight. The average monthly growth in account followers for Instagram business accounts is +1.25%. Let's see if you can beat that benchmark and effectively grow your account by implementing these tips.

How do you get 1 million followers on Instagram fast? ›

Below are the top secrets to reaching 1 million followers on instagram in 6 months:
  1. Do not post consecutively.
  2. Do not lure people into buying your products or services.
  3. Do not inundate yourself with hashtags every time.
  4. Do not target everyone you follow as your potential followers.
  5. Avoid posting long videos.

How do influencers attract brands? ›

Oulined below are some helpful tips to set you on the right path!
  1. Find Your Niche. ...
  2. Post Consistently. ...
  3. Make Sure Brands Know About You. ...
  4. Ask Previous Partners to Refer You. ...
  5. Sign Up for Influencer Marketing Platforms. ...
  6. Get Creative and Stay Persistent.
Apr 29, 2022

How do you promote your brand on Instagram with the influencer? ›

Enable businesses to boost your branded content
  1. Create a post.
  2. On the screen where you write a caption, tap to toggle on Add paid partnership label.
  3. Tap Add brand partners.
  4. Search for the brand partner that you want to tag in your post and tap Add.
  5. Tap Next to allow brand partner to boost.
  6. Tap Done.

What happens when you hit 10k on Instagram? ›

10K Followers on Instagram: The Benefits

So what happens when you reach 10k followers on Instagram? You now have access to the Swipe Up Link in Stories tool and can upload longer videos on IGTV. A more intangible benefit to your Instagram account is “social proof.”

How much does 10k followers on Instagram pay? ›

Does Instagram pay per follower? A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post. So, the formula is: more followers + more posts = more money.


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